When advertising creative teams and brand managers gather to discuss new campaigns, they always hone in on one major question: What’s going to connect with consumers? And, over the years, many times the answer has been bowling.
Turn on your TV today and your are more than likely going to see ads created around bowling as brands like Old Navy, Geico, Bridgestone, Groupon and others tap into the popularity of the sport.
“With more than 67 million Americans taking to the lanes each year, bowling is as strong as ever. It’s that appeal that continues to attract marketers – and consumers – to our sport,” said John Harbuck, president of Strike Ten Entertainment, the marketing arm of the bowling industry.
Advertisers are drawn to bowling’s status as a mainstay of pop culture as they seek to capitalize on the platform that bowling provides to get their clients’ messages out.
For more information on how bowling can benefit your organization’s marketing efforts, visit www.stemarketing.com.
As posted on gobowling.com